I’m Charisma (yes, that is my real name.) I’m a Branding and Social Media Consultant for passionate entrepreneurs. I help small business owners build an impactful online presence with a focused brand and proven social media strategies. I’m also the editor and CEO of Equal and Forever. When I’m not behind a camera or a computer screen, I am normally traveling or writing in tiny notebooks.
I love to express myself creatively though writing, photography, and music. I’m happiest when I am using my creativity to help others.
When I first started my business back in 2009, I was still struggling with the confidence to be my true self. I was always worried about what the next photographer was doing. Did their work look better than mine? Was their editing more impressive? Were they busier than me? Spending my time worrying about these […]
We all are striving to succeed. Whether it means giving yourself a pay raise or launching a new project, we want to succeed at what we are doing. As great as winning every battle feels, sometimes we lose a few on the way to winning the war. Losing every once in a while doesn’t make […]
“But what if everything goes wrong?” Sometimes, the voice inside my head can be a real bitch. There is more than enough to be worried about in life and there is no reason to add to the pile of worry. Yet, sometimes my mind decides to focus on every possible negative possibility of what may […]
One of the hardest parts of being an entrepreneur can be looking forward to the future and trusting your vision of what is coming. It is easy to be swept up in the moment and forget where we are actually headed. When naysayers and non-believers doubt us, sometimes we want to throw in the towel […]
As a culture, we are a little bit obsessed with time. We want things done and we want them done yesterday. This time obsession often rears it’s ugly head at 6pm on a Friday when I ask myself why I don’t have every single project in my life and career done and perfected. For many […]
It’s easy to forget how important words are. Day in and day out, we throw them around, often not acknowledging their heavy weight. It can be especially easy to brush those mumbles that we say under our breathe to ourselves under the rug. But the reality is, words matter. Words are heavy, they pack a […]