#182 – Brand Growth Strategy in the Product Market ft. Maureen Mwangi of Startward Consulting

Running Time: 29 Minutes
Series 1 Episode 182


0:00 – 1:00– We spent 15-minutes talking about PSLs and then the audio was terrible so enjoy this freedom for our intro and feel free to check us on out social!

1:00 – 28:45 – Today we are talking to the incredible Maureen Mwangi of Startward Consulting. Maureen is a brand growth strategist who has worked with large brands like Frito Lay, L’Oreal, and more. She gives us incredible insights on marketing mistakes, preparing your business for retail, how she’s overcame financial challenges, and more.

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About Maureen Mwangi:

Maureen is the brand growth strategist behind some of America’s most beloved brands, like L'Oréal, Chobani, Dove, and Lays. She is the creator of Big Brand Academy, The Product Profit Lab, and Startward Consulting - a consulting firm dedicated to teaching product-based entrepreneurs the sales and marketing strategies they need to scale with scientific precision, so they can turn their product brands into household names. Maureen’s zone of genius is her rare ability to connect with a market and turn real data into brand growth strategies that drive multi-million dollar growth. Her non-profit organization Taji Foundation supports boys in Kenya to get the education they need to lift their families out of poverty and build generational wealth.

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